The iconic French luxury brand launches the Cartier Red Box installation along with this year’s “Friends of Cartier"
In celebration of the magic of the season, Cartier has unveiled the Cartier Red Box in both Bangkok and Melbourne to showcase the French luxury maison’s journey and history. The eye-catching red installation debuts with the brand’s “Friends of Cartier," twelve celebrities who share a passion for Cartier’s heritage.
Decorated with tasteful mountains of red boxes and bonbon bars, the Cartier Red Box presents cinematic experiences for visitors to learn more about what makes Cartier an inimitable luxury brand. Along with exciting photo opportunities, the installation includes a postcard station where guests can pen messages of love to those dearest to them. This year, Cartier Red Box also features a carefully curated selection of Cartier creations to make the season an especially memorable one.
On December 14, 2017, the Cartier Red Box unveiled with a grand opening party joined by iconic red-clad Cartier Boys and VIP attendees. An exclusive cocktail soiree topped off the festive spirit of launch.
Since 1847, Cartier’s designs have been favored by royalty, celebrities, and connoisseurs worldwide. In Thailand, Cartier holds a special relationship to the royal family as in the era of King Chulalongkorn, or Rama the V, the brand was bestowed a royal warrant. This honor is still cherished today and attests to the prestige, uniqueness, and quality of Cartier.
Cartier Red Box can be experienced from 15 December 2017 to 2 January 2018 at the Hall of Fame, M floor at Siam Paragon.