New on the block
Last year, Robb Report relaunched both its Singapore and Malaysia platforms with a brand new layout and format of storytelling. This year, Robb Report Thailand sought to follow their footsteps by penetrating the luxury industry with its digital presence.
Held at Anantara Siam Bangkok Hotel on 18 March, selected brands from the luxury industry were treated to a welcome breakfast. Michael von Schlippe, president of Indochine Media (IMV), gave a warm welcome to attendees and introduced Robb Report Thailand’s website while providing insight on how the luxury market was being revolutionised by the digital sphere.
Dr Thitiporn Sanguanpiyapan, executive director of Luxellence Center took to the stage as guest speaker of the business breakfast, conducting a short yet insightful workshop focusing on trends and predictions for luxury brands in the coming years. Topics covered included the ever-changing digital habits of consumers, their purchasing powers, behaviours, and how to effectively bring messages across to them.
With its site now live, Robb Report Thailand’s readers can now access http://robbreport.in.th/ and receive round-the-clock news to the latest in luxury.