GO Calibre 37

By Glashutte Original

It’s no longer uncommon in this information age for brands to create apps that take the user through every single detail of their mechanical masterpieces. Take Glashutte Original’s GO Calibre 37 app, for example: it gives users insight into the groundbreaking movement via animations, images and 360-degree panoramic views of the movement.

Considering that the Calibre 37 comprises a column wheel chronograph with central stop-seconds, 30-minute and 12-hour counters, a flyback mechanism and 70-hour power reserve, there’s definitely a lot to see. The app comes complete with a digital showcase of all the Glashutte Original models that run on the Calibre 37.

The app is not exclusive to those who already own the watches, but to resist buying a watch after using the app will take a lot of willpower.


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Published 28th July 2016