Get Ready For High Fashion Knitwear Missoni Opens Its First Flagship Boutique in Thailand

Angela Missoni, Creative Director and President of Missoni, the Italian high-end fashion house, known for its knitwear and iconic zigzag patterns, together with Pranapda Phornprapha, Director of Missi Co., Ltd., the official importer and distributor of world-renowned brand Missoni, hosted an exclusive party to celebrate the grand opening of its first flagship boutique at Central Embassy
which is also the largest Missoni boutique in Southeast Asia. The event was attended by A-List celebrities and fashionistas, such as, Vatanika Patamasingh Na Ayudhya, Onchuma Durongdej, Apinara Srikarnchana, Sonya Singha, Ponphan Sittinawawit, Barom Bhicharnchitr, Pornpawee – Dhanundorn Neerasingh, Matthew – Sarunrat Deane, Virithipa Pakdeeprasong, Taya Rogers, Sirinya Bishop, Sara Legge on Tuesday 14 May 2019, at Missoni Flagship Boutique, 1st Floor, Central Embassy.


Missoni announced the opening of its first flagship boutique in Thailand, located on the first floor of Central Embassy Department Store, one of Bangkok’s leading shopping destinations.


Housed over 200 square meters, the concession store features both Women’s and Beachwear collections, complemented by a wide selection of accessories.

The interior interprets Missoni’s language and heritage by playing with the tones and textures of different materials. Full range of Women’s, Men’s, Kid’s and home collections is being showcased throughout the welcoming space, with warm rusty orange, grey walls, and contemporary interior. Allowing the products to take centre stage, the accessories complete the arrangement, in an elegant symmetry of clothing and furnishing. The store manifests a luxurious combination of technology and tailoring, creating a dynamic experience for the customers.

For this special occasion, all distinguished guests enjoyed mingling with champagne and colorful cocktails, while happily browsed the latest collection of famous knit line. Then, it was time for the highlight of the night. Pranapda Phornprapha, Director of Missi Co., Ltd., together with Angela Missoni, Creative Director and President of Missoni, who flew in specially to join this exclusive party, gave a warm welcome speech to greet all distinguished guests. The exclusive night ended with live DJ performance by “DJ Notep" who heated up the beat and fun atmosphere for all VIP guests and Missoni’s fans.

(From left) Note Panayanggool (DJ Notep) who heated up the beat and fun atmosphere for all VIP guests and Missoni’s fans, Khun Dhanundorn Neerasingh and Khun Pornpawee Neerasingh

Discover Missoni at Missoni Flagship Boutique, 1st Floor, Central Embassy. Tel. 02-160-5973-4

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Published 17th May 2019
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