The New Chopard Boutique Thailand

A Fresh LooK

Chopard, the world renowned family-owned brand for fine timepieces and legendary jewellery creations, takes great pleasure in announcing the opening of its boutique at Siam Paragon, in partnership with the leading luxury retailer, S.T. Diamond Design.

A soft opening on 16th November 2018 saw the 80 square-meter boutique in full operations whose original concept was developed by respected French architect, Thierry Despont in 2007. Every detail of the new Boutique was imagined by Caroline Scheufele, Co-President and Artistic Director of Chopard, who wanted it to feel like a jewel box. “We want to encourage our customers to discover the many facets in the world of Chopard."

The interior décor has a modern look that still evokes a comfortable, townhouse atmosphere with defined areas for the high-end men watches L.U.C and iconic ladies’ collections allow for both privacy and casual browsing. Chopard’s look as an elegant, sensuous, and thoroughly contemporary destination denotes that it is a place to be, and not merely a place to shop. Stephan Ritzmann, CEO, Asia Pacific of Chopard Asia, adds “Thailand has always been a key market that has a lot of potential; the consumer awareness of global luxury brands is soaring, and this is a great opportunity for us to open a boutique with S.T. Diamond Design, a reputable partner, in one of the leading shopping malls in Thailand to cater to the growing demands of the clients."

The watches and jewellery meticulously handcrafted and designed by Chopard are built upon more than 150 years of fine craftsmanship, a perennial fascination with modern technology, and a singular devotion to the world of art. Signature collections such as Happy Diamonds, Happy Sport, L.U.C and Mille Miglia have been widely featured internationally and in Thailand. Now these renowned collections will take up residence in the boutique at Siam Paragon.

Chopard boutiques and corners present the same corporate identity: a very warm, traditional, and cosy feeling with landmarks with some boutiques housing a VIP Salon complemented with striking red velvet wall upholstery for private appointments. The exciting concept combines modern, sleek lines and retain the “feel" of the Chopard boutiques and key features such as the luscious velvet and synthetic leather panels, enabling customers to experience the new impression in the world of Chopard.

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Published 18th February 2019