BULGARI UNVEILS THE SERPENTIFORM EXHIBITION IN SINGAPORE

Bulgari unveiled to the press the Singapore edition of the SerpentiForm exhibition hosted at the prestigious ArtScience Museum. In response to the success of the Rome edition in 2016, SerpentiForm lands at the ArtScience Museum on a larger and more engaging scale.

Mr. Jean-Christophe Babin, Bulgari CEO and Mrs. Lucia Boscaini, Bulgari Brand and Heritage Curator, shared with the audience the curatorial highlights and welcomed the press to the exhibition path. A ribbon cutting ceremony and party followed in the evening in the presence of His Excellency the Italian Ambassador Raffaele Langella.

Amongst the international press, socialites and VIPs in attendance, the most noteworthy guests were: Bulgari brand ambassadorAlicia Vikander, Singaporean actress Zoe Tay,  influencers Poyd Treechada from Thailand  and Yoyo Cao from Singapore. A DJ-set performance by Malaysian influencer Jane Chuck had everyone giving it all on the dance floor.

Paying tribute to a motif that has contributed to increasing the Maison’s international fame, with SerpentiForm Bulgari explores the many creative forms that the snake has taken in the worlds of art, jewellery and design. The  eclectic and evocative itinerary unfolds from the antiquity until today, culminating with an impressive review of splendid BulgariSerpenti creations from the Maison archives and private collections.

More than 150 exhibits are on display over all the ten petals of the iconic lotus-inspired building of the Museum. A 70 mt. installation featuring 500 video mapped scales and floating Serpenti  creations runs along the wall thus magically accompanying the visitors.

The serpent vision in modern and contemporary art will emerge with works by leading artists – such as Joan Miró,Marc Chagall, Alexander Calder, Keith Haring, Niki de Saint Phalle, Joana Vasconcelos, Heri Dono, Motohiko Odani , Wu Jian’an – and masters of photography like Robert Mapplethorpe and Helmut Newton.

The exhibition is also enriched by costumes from prestigious theatre and cinema archives and by delightful vintage evening dresses by the best Italian fashion designers.

Splendid Bulgari Serpenti creations from the Maison archives and private collections – ranging from the more stylised early models made with the Tubogas technique to more realistic ones with gold scales or enamelled in many colours – close the exhibition. The selection includes creations especially designed this year for SerpentiForm, thus showing how, yesterday like today, the motif of the snake continues to evolve and to feed the inexhaustible creativity of the Maison.

Jean-Christophe Babin, Bulgari CEO, thus commented: “We are extremely pleased to have this new edition ofSerpentiForm hosted in the prestigious and iconic ArtScience Museum. More than 150 exhibits are on display to convey all the powerful serpent imagery and Bulgari’s multifaceted inspiration. The  avant-garde set up  and digital experiences provided will make the serpent sign more vibrant and engaging than ever. With SerpentiForm Bulgari once again affirms its indissoluble link with such a compelling motif."

SerpentiForm is complemented by the Design your Serpenti web app that provides exclusive contents about the exhibition path. Through a cutting-edge and user friendly technology, visitors will be able to design a personalizedSerpenti creation and see it projected in the exhibition space.

Visitors will be further engaged by an augmented reality experience that will allow to discover an “hidden" digital artwork in a dedicated area. www.serpentiform.bulgari.com

The exhibition will officially open to the public on August 19 to run until October 15.