Renowned Swiss watchmaker LONGINES hosted an exclusive press meeting in Bangkok to reveal its highly anticipated 2024 product novelties. The event showcased the brand’s latest innovations and timeless designs that embody the essence of elegance and precision. The press event was also attended by the Thai Longines Friends of the Brand, Mario Maurer and Supassra Thanachat.
Matthias Breschan, CEO of Longines, attended the event and introduced the various new products: “This year, we are focusing on our core models, starting with the Conquest collection, which is celebrating its 70th anniversary. To mark this occasion, we are presenting the new Conquest Heritage Central Power Reserve, inspired by an iconic Longines timepiece from the late 1950s. It is unique in the world of watchmaking because its power reserve is displayed on rotating discs at the centre of the dial. We can reveal that 2024 will be a year of surprises as a number of our other emblematic collections will also be taking centre stage with new versions and new materials. We can’t wait to share them!"
Longines was proud to welcome two of its esteemed Friends of the Brand, Thai actor Mario Maurer and actress Supassra Thanachat. Their presence added an extra layer of elegance to the event, reinforcing Longines’ famous slogan: “Elegance is an attitude".
About Longines
Longines has been based in Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport and as a partner of international sporting federations, Longines has forged solid and lasting links with the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand with the winged hourglass as its emblem has outlets in over 150 countries.
